To recap just a bit, a pop-by is normally a small, thoughtful gift that reminds you’re A+ customers, the ones who send you referrals and are steady business, to think of you when making decisions. They work as a one-time occasion, but I recommend using them a bit more often than that, maybe once a month, every other month, or even more frequently. The pop-bys become tremendous sales tools that enhance the building of your client community.

But, does anybody really enjoy doing a pop-by? Yes, they actually do. Doing the work sometimes may feel like climbing some insurmountable pinnacle but when the items are coordinated through Clever Advantage, you can rest assured you’ll make that A+ customer smile! Be sure to add a catchy phrase, we at Clever Advantage seem to have an abundance of them, your logo and name, and then you’re on your way to wiggling your way into the hearts and minds of some pretty great people – your clients.

I developed a great, little, relatively inexpensive pop-by recently. I went to the local hardware store and purchased a number of keys, blank ones, not copies to my front door. I created a miniature, abbreviated, plastic coated business card here at Clever Advantage and fastened them on like key tags. What was my tag line? “You are truly the key to my business! Thanks!”

Honestly, I received so many smiles and laughs that it made my day. I felt like I was walking on air because I’d done something creative and fun.

You’ve really got to try something like this.

Well, I do need to get running here.

And as always, please remember I am never too busy for any type of referral!

The most cost effecting marketing plan is through word of mouth, but starting out with a list of marketing goals is the first step in discovering what is most important to the company. These goals could be; mining a client base, reducing costs per acquisition, increasing conversions and referrals, generating a positive brand exposure, targeting new market segments, or even launching a new product. Upon realizing these goals it will be easier for a company to identify itself and team up with a Marketing Promotional Company that has the same goals and philosophies.

“We only associate with the very best partners for our programs; ones of the highest caliber,” says Sam Knox of Clever Advantage. “We are happy to oversee and contract for anyone. Our services include printing, public relations, web development, graphic design, video production, photography, comprehensive internet marketing, including search engine optimization, and pay per click marketing. Taking your brand to the next level is what we are all about.”

Clever Advantage is located at 611 K Street, Suite B, #161 in San Diego. They can be reached at (866) 698-SPIN, or visit their website at www.cleveradvantage.com.