Well summer is here in San Diego! Now is a great time to ramp up your promotional marketing with some fun summer ideas. Summer is a time when people are out and about at the beaches and parks. Meaning they aren’t at home watching re-runs and listening to the radio. Other means of advertising are simply not as effective in the summer months.
In San Diego promotional products that work for summer range from frisbees to surfboard wax scrapers. Around the country or in your own backyard anything promoting your brand in your clients lifestyle works well.
At Clever Advantage we specialize in getting your brand noticed at memorable times. We all have special summer memories. Boarwalks, Camps, Bonfires.
Call us today to discuss some fun ways to get your brand noticed during this critical memory making time. Let’s work together to find just the right promotional products for your clients lifestyles!
www.cleverpromotionalproducts.com
(866)698-7746
info@cleveradvantage.com
As I do most days, I think about the market and what I can do to penetrate it – to make it turn in my direction. It seems that I should have this complicated grand master plan. Now, don’t get me wrong, I’m not unhappy – I’m nearly always happy and make the best of all situations. It’s just that I feel I can do more, especially in this highly competitive market. The simple matter of fact is plain and simple though. I need to focus on the little things, a lot of little things.
What I’ve found over time is the more I focus on big grandiose marketing tricks, the more they become just that, tricks. They are nothing concrete or reliable and that’s what I want. I want my brand image to be recognized, to stand out in the pack without being pretentious at the same time. Again, it’s pretty simple, I just forget sometimes. The best way to be subtle, remembered, and recognized is through promotional products.
Promotional products are able to bridge a gap between a business and its customers. They convey messages. Incorporating design, artwork, formats and fonts with your logo, company name, website URL, phone number, and maybe even some tag line or a slogan of some sort is an important part. Don’t rush this part of the process. If you have a really cool logo and tag line you could even have high quality polos, t-shirts, or tanks created, and give them out to your best customers. And who knows, you might even be able to turn them into merchandise for your business. That’s just an idea to make some extra cash-o-la in these times.
The most important thing here is to be sure to have promotional products as part of your overall marketing budget. Don’t break the bank or anything like that. You need to get your name out there to current customers so that they keep coming back to you, but you also need to pick up new customers as well.
Another great way to get your name out there is through trade shows. Promotional products can be freely distributed at these events. They are normally a high energy situation with people looking to find the right match for their business as well. My first word of advice on trade shows is to not print up promotional flyers. They end up in the trash bin.
Alright, I’ve got to run for now.
Next time, I’ll give you the in and out of some great promotional product ideas for trade shows.
On Tuesday of last week, a client of mine stopped by with a promotional product gift for me. It was a box of hot chocolate. You know the ones that come with 12 packets in a box? She said she enjoyed my blogs and felt I needed a thank you. Her business is thanks enough, but who am I to turn down a cup of hot chocolate! So I graciously accepted her promotional product gift and will surely think of her next time I need, or hear about an associate who might need, her services.
There is great potential from the use of promotional products in San Diego, and when they are appropriately used, they’re an awesome cost effective venue to get your company name out there. Anything from pens, note pads, caps, calendars, and even food are worth the time and effort because they are promotional products that both future and current customers will keep.
Promotional products are considered to be a significant advertising effort that a company can distribute during a conference or other event. Where some companies hand out informational flyers and other types of literature, which primarily end up in the trash can, people hold onto promotional product materials for a much longer period of time.
Ask yourself this, when was the last time you tossed out a cool looking pen? And the cool ones we offer at Clever Advantage are considered stellar!
The use of promotional products in San Diego should be considered as some of the first items to include in your marketing budget. Never consider them as extras or when you have a bit more to spend on advertising. They should be on the first line of offense!
So, Google it up as: promotional products San Diego. Clever Advantage should be on the short list!
My hot chocolate is ready, so I’m off to enjoy it on this blustery, rainy day here in San Diego.
Oh, and please remember that I’m never too busy for any type of referral.