Since I’ve started blogging about Pop-Bys and how Clever Advantage can help turn nearly any product into a memorable promotional product, I’ve received some pretty wonderful feedback with great ideas for pop-by gifts and some awesome tag lines too!

You know, staying fit is one of the main things I like to do in my life. Although, I must confess I have from time to time slacked off on my workouts, watched an extra hour of television when I could have gone for that brisk thirty-minute walk after dinner, and I’ve even had a second helping of French Fries when I was already full. As usual though, whenever I get back into going about things with a physically healthy way, I feel some discomfort from the aches and pains of not exercising.

The same can be said for the business end of things. Although I know what works, I sometimes get slack, but then I bounce back. It’s uncomfortable that first time around, but it gets better and easier the more I do it. And the more I do it, the more creative I am, and the more creative I am, the more I can do!

Segueing here! So, business for me has been steadily picking up, yes pop-bys are a great niche within the promotional market, and with the economic times being as they are, surely temporary in my opinion, it has never been more important to continue getting your name out there so that your customers know you’re still around.

Don’t give up the fight!

If you’re new to the whole target Pop-By promotional product phenomenon or a seasoned pro, there’s no time like the present to show those A+ clients of yours how much you respect and admire them. And nothing shows you care more than a thought provoking, scintillating item that generates warmth while simultaneously building your business community.

Just remember, the most important thing to do during a Pop-By is to do just that…Pop-By. Your gift should be sufficient for now, so don’t stay unless they ask you to do so.

I need to head off here.

Please remember, I am never to busy for any type of referral!

                I’m sure you already know the level of the clients you have. There are varying levels of clients out there. The top group, what I like to call, the ‘A+’ Clients – are the ones who send referrals your way and enjoy doing so, and then there’s the rest. Most of them are important and probably don’t and shouldn’t garner the same financial attention the ‘A+’ Clients deserve. The ‘A+” Clients are the ones you want to impress with Clever Advantage’s Pop-By promotional products.

                For the others, well, with the help of a nice printer for a note to go with each, and an hour of your time, here are some great last minute tips that just might turn those ‘other’ rated clients into ‘A+’ Clients.

·         Small Puzzle Box – “Your referrals are a perfect fit for my business.”

·         Household Tape – “Thanks for sticking by me.”

·         Candy Mints – “Your referrals are like a breath of fresh air.”

·         Chocolate Gold Coins – “I treasure your referrals.”

·         A Christmas Light – “Your referrals brighten my life.”

·         Jelly Beans – “Your referrals are always sweeter!”

Don’t break the bank and think carefully about those on your ‘other’ list.

Customers truly enjoy the last minute part of this gesture. You’ve done something nice, you’ve thought about them, and there isn’t any time for them to feel obligated to get you something in return.

Remember a couple of things;

·         This is a ‘Pop-by’ – don’t stay!

·         Don’t talk business on Christmas Eve Day.

·         This season is about giving – Have Fun!

Well, I’m off to finish the rest of the day. Have a Happy Holiday! (see, I didn’t even ask for a referral!)