Since I’ve started blogging about Pop-Bys and how Clever Advantage can help turn nearly any product into a memorable promotional product, I’ve received some pretty wonderful feedback with great ideas for pop-by gifts and some awesome tag lines too!

You know, staying fit is one of the main things I like to do in my life. Although, I must confess I have from time to time slacked off on my workouts, watched an extra hour of television when I could have gone for that brisk thirty-minute walk after dinner, and I’ve even had a second helping of French Fries when I was already full. As usual though, whenever I get back into going about things with a physically healthy way, I feel some discomfort from the aches and pains of not exercising.

The same can be said for the business end of things. Although I know what works, I sometimes get slack, but then I bounce back. It’s uncomfortable that first time around, but it gets better and easier the more I do it. And the more I do it, the more creative I am, and the more creative I am, the more I can do!

Segueing here! So, business for me has been steadily picking up, yes pop-bys are a great niche within the promotional market, and with the economic times being as they are, surely temporary in my opinion, it has never been more important to continue getting your name out there so that your customers know you’re still around.

Don’t give up the fight!

If you’re new to the whole target Pop-By promotional product phenomenon or a seasoned pro, there’s no time like the present to show those A+ clients of yours how much you respect and admire them. And nothing shows you care more than a thought provoking, scintillating item that generates warmth while simultaneously building your business community.

Just remember, the most important thing to do during a Pop-By is to do just that…Pop-By. Your gift should be sufficient for now, so don’t stay unless they ask you to do so.

I need to head off here.

Please remember, I am never to busy for any type of referral!

                I was planning to stay in the San Diego area for a while, so I knew I needed to meet people in the business community. My plan was simple; spend two hours at the networking event, hand out a minimum of twenty personal business cards, talk about my work experience when able, and then grab dinner. One of my side focuses at these events is to never, ever over stay my welcome.

                As the end of my two hours was quickly approaching, I saw these two women cracking jokes and clearly knowing how to have a good time. I moved to introduce myself and found out they were from this promo company in San Diego. They turn other companies’ promo items into clever marketing products that will help assign a branding advantage over their competitors; hence the company name: Clever Advantage. They had the coolest logo, using the same ‘V’ for both words. And, as it turns out, one of the two is from the Bay Area and the other one is from Montreal, which is rather close to where I grew up, so we had lots to talk and laugh about. They were certainly the highlight of my networking evening, and as my dad always told me, ‘always leave on a high note.’ So I did. I hit the street, heading off to dinner.

                Over the course of the next few weeks, maybe a month, we traded some work emails. It was evident their style of work was similar to my own – have fun and do a good job — it seemed like a good opportunity. I knew that my entrepreneurial marketing experience, although not as vast as theirs, was present, so I took a shot and bounced some ideas their way.

And now, suddenly, here I am offering ideas and creating promo products.

Well, I should wrap up here, so feel free to contact me with any stories like this or ideas for business because I never find myself too busy for any type of referral. bobby@cleverpromotionalproducts.com.