Clever Advantage – The Benefits of Pop-Bys
Hey it’s Bobby again. It’s been about a month since I’ve had time to get back to my blog here at Clever Advantage, and I believe the last time I blogged it was about Pop-bys and using them with favorite customers, or what I like to call my ‘A+ customers.’
To recap just a bit, a pop-by is normally a small, thoughtful gift that reminds you’re A+ customers, the ones who send you referrals and are steady business, to think of you when making decisions. They work as a one-time occasion, but I recommend using them a bit more often than that, maybe once a month, every other month, or even more frequently. The pop-bys become tremendous sales tools that enhance the building of your client community.
But, does anybody really enjoy doing a pop-by? Yes, they actually do. Doing the work sometimes may feel like climbing some insurmountable pinnacle but when the items are coordinated through Clever Advantage, you can rest assured you’ll make that A+ customer smile! Be sure to add a catchy phrase, we at Clever Advantage seem to have an abundance of them, your logo and name, and then you’re on your way to wiggling your way into the hearts and minds of some pretty great people – your clients.
I developed a great, little, relatively inexpensive pop-by recently. I went to the local hardware store and purchased a number of keys, blank ones, not copies to my front door. I created a miniature, abbreviated, plastic coated business card here at Clever Advantage and fastened them on like key tags. What was my tag line? “You are truly the key to my business! Thanks!”
Honestly, I received so many smiles and laughs that it made my day. I felt like I was walking on air because I’d done something creative and fun.
You’ve really got to try something like this.
Well, I do need to get running here.
And as always, please remember I am never too busy for any type of referral!