Thankfully we at Clever Advantage are fun. We just laugh it off, take a walk around the block, toss a foam brick against the wall, shoot a squishy foam basketball into a hoop on the back of our office door, or even go bug our work neighbors. Whatever it takes we do it, and honestly, after a few laughs or some constructive distractions we are right back on track.

                We are a clever lot when it comes to clever promotional ideas.

                As always, when I blog, I like to share some creative or even clever promotional ideas we’ve done, or that I’ve gleaned from the internet, or maybe just some idea that’s stopped me in my tracks.

                Today is no exception of course!

                One idea, which is sort of similar to what I mentioned when attempting to come up with thoughts for clever promotional ideas for existing and new clients, is pretty straight forward. Even with the turn in the economy people are still remodeling and doing work on their homes. As a matter of fact, a certain large retail construction outlet has posted some wonderful stock gains this week already. But, let’s not get off track. We mostly deal with smaller, entrepreneurial businesses, because we can identify with them. One of our clients is a contractor, a good one, whose specialty, although he has many, is laying brick and tile. His business card is a compressed foam board that enlarges to the size of a small brick when wet. He hands them out at trade shows and to customers, and last time we spoke, he said his customers ask for more when he does repeat business. It seems they use them as a sponge as well.

                The business-card-brick works well for him. Customers use it and most importantly it doesn’t get misplaced with all the other paperwork.