Trade Show Promotional Products | Banners, Racks, and Panels, Oh My

There are many types of trade show promotional products out there, and normally what comes to mind are the gifts handed out from an exhibition table. But, these types of promotional products are also what surround your table, and when pulled together in one eye-popping, jaw dropping display of advertising connectedness, can draw high numbers to your door.

Here’s just a short list of three different types of trade show promotional products:

• A vinyl or fabric banner that smoothly stretches over a lightweight, portable, and easily assembled aluminum frame can be striking, and can include single, double and even triple sides.
• Literature racks, made from plastic or aluminum, are sometimes over looked on the marketing display. How many times have you gone to an exhibitor’s table and they just have stacks of papers. The piles’ corners are crisp and sharp at the start of the day but an hour into the show, with people bumping the table and shuffling through their paperwork, the table appears unprofessional, a mess. Literature rack tradeshow promotional products come in an array of colors, styles and capacity, but most feature three to ten pockets.
• A tabletop panel is usually more durable than a pop-up system, but not as easy to assemble. However, they are impressive because the panels already have the graphics in place. They are rectangular panel pieces that form a trade show display. Available in several sizes and shapes, they maintain the ability to be compact and easily shipped to the trade show location.

A good rule of thumb on all of this is to think like the customer. Of course that shouldn’t be news to you, but think how they are going to perceive you when they see you from across the room. You need to draw them in, so using the right tradeshow promotional products will do just that.