Trade shows are a great way to meet up with your clients for some face to face time, generate new leads, establish brand identity, and even promote a new product on the market. The overall impact can be valuable and worthwhile.

            For me, the right trade show giveaways are vital to your marketing campaign, keeping you in the physical and mental view of potential customers. Unfortunately, when one tries to cut corners, these trade show promotional giveaways end up in the trash.

            I think the main part you need to focus on is how re-usable your product can be. Asking yourself how someone can use your promotional product over and over again is a great way to find the answer. It’s imperative to subtly invade potential clients’ homes, desktops, drawers (desk drawers!), cars, and many other personal and business related spaces to help drive up your investment. The more they see you the more pivotal it is to gaining maximum retention effectiveness.

That’s a mouthful!

I think one of the easiest ways to do this is through pens. They are relatively inexpensive and people, no matter who they are, just have a hard time tossing them in the trash can. Please don’t scrimp on this; you want to be sure the pen works, because if it doesn’t, well, that’s a quick trip to the garbage and a loss on your investment. So, I ask you to think about it. A portable trade show giveaway that can be used at home, office, and even the car. The funny thing about these trade show giveaways is that they can be considered commonplace because everyone else is doing the same thing. That’s a perceived fact by the way, so a lot of marketers overlook them.

Am I hearing a comeback for the pen!?

My goal, when I work with clients on trade show giveaways, is to ensure they receive the biggest bang for their buck, or in layman’s terms, the highest return on their investment.