Well summer is here in San Diego! Now is a great time to ramp up your promotional marketing with some fun summer ideas. Summer is a time when people are out and about at the beaches and parks. Meaning they aren’t at home watching re-runs and listening to the radio. Other means of advertising are simply not as effective in the summer months.
In San Diego promotional products that work for summer range from frisbees to surfboard wax scrapers. Around the country or in your own backyard anything promoting your brand in your clients lifestyle works well.
At Clever Advantage we specialize in getting your brand noticed at memorable times. We all have special summer memories. Boarwalks, Camps, Bonfires.
Call us today to discuss some fun ways to get your brand noticed during this critical memory making time. Let’s work together to find just the right promotional products for your clients lifestyles!
www.cleverpromotionalproducts.com
(866)698-7746
info@cleveradvantage.com
On Tuesday of last week, a client of mine stopped by with a promotional product gift for me. It was a box of hot chocolate. You know the ones that come with 12 packets in a box? She said she enjoyed my blogs and felt I needed a thank you. Her business is thanks enough, but who am I to turn down a cup of hot chocolate! So I graciously accepted her promotional product gift and will surely think of her next time I need, or hear about an associate who might need, her services.
There is great potential from the use of promotional products in San Diego, and when they are appropriately used, they’re an awesome cost effective venue to get your company name out there. Anything from pens, note pads, caps, calendars, and even food are worth the time and effort because they are promotional products that both future and current customers will keep.
Promotional products are considered to be a significant advertising effort that a company can distribute during a conference or other event. Where some companies hand out informational flyers and other types of literature, which primarily end up in the trash can, people hold onto promotional product materials for a much longer period of time.
Ask yourself this, when was the last time you tossed out a cool looking pen? And the cool ones we offer at Clever Advantage are considered stellar!
The use of promotional products in San Diego should be considered as some of the first items to include in your marketing budget. Never consider them as extras or when you have a bit more to spend on advertising. They should be on the first line of offense!
So, Google it up as: promotional products San Diego. Clever Advantage should be on the short list!
My hot chocolate is ready, so I’m off to enjoy it on this blustery, rainy day here in San Diego.
Oh, and please remember that I’m never too busy for any type of referral.
Hey it’s Bobby again. It’s been about a month since I’ve had time to get back to my blog here at Clever Advantage, and I believe the last time I blogged it was about Pop-bys and using them with favorite customers, or what I like to call my ‘A+ customers.’
To recap just a bit, a pop-by is normally a small, thoughtful gift that reminds you’re A+ customers, the ones who send you referrals and are steady business, to think of you when making decisions. They work as a one-time occasion, but I recommend using them a bit more often than that, maybe once a month, every other month, or even more frequently. The pop-bys become tremendous sales tools that enhance the building of your client community.
But, does anybody really enjoy doing a pop-by? Yes, they actually do. Doing the work sometimes may feel like climbing some insurmountable pinnacle but when the items are coordinated through Clever Advantage, you can rest assured you’ll make that A+ customer smile! Be sure to add a catchy phrase, we at Clever Advantage seem to have an abundance of them, your logo and name, and then you’re on your way to wiggling your way into the hearts and minds of some pretty great people – your clients.
I developed a great, little, relatively inexpensive pop-by recently. I went to the local hardware store and purchased a number of keys, blank ones, not copies to my front door. I created a miniature, abbreviated, plastic coated business card here at Clever Advantage and fastened them on like key tags. What was my tag line? “You are truly the key to my business! Thanks!”
Honestly, I received so many smiles and laughs that it made my day. I felt like I was walking on air because I’d done something creative and fun.
You’ve really got to try something like this.
Well, I do need to get running here.
And as always, please remember I am never too busy for any type of referral!
It’s Christmas Eve Day, just a few more things to do before the Big Day, and as far as I’m concerned, no better time for a Clever Advantage Promotional Pop-Bys gift for new and old customers alike. Whether it has your company logo or your business card, let me tell you, nothing lights up customers’ faces more than a fun creative gift, and that’s what Clever Advantage is all about.
I’m sure you already know the level of the clients you have. There are varying levels of clients out there. The top group, what I like to call, the ‘A+’ Clients – are the ones who send referrals your way and enjoy doing so, and then there’s the rest. Most of them are important and probably don’t and shouldn’t garner the same financial attention the ‘A+’ Clients deserve. The ‘A+” Clients are the ones you want to impress with Clever Advantage’s Pop-By promotional products.
For the others, well, with the help of a nice printer for a note to go with each, and an hour of your time, here are some great last minute tips that just might turn those ‘other’ rated clients into ‘A+’ Clients.
· Small Puzzle Box – “Your referrals are a perfect fit for my business.”
· Household Tape – “Thanks for sticking by me.”
· Candy Mints – “Your referrals are like a breath of fresh air.”
· Chocolate Gold Coins – “I treasure your referrals.”
· A Christmas Light – “Your referrals brighten my life.”
· Jelly Beans – “Your referrals are always sweeter!”
Don’t break the bank and think carefully about those on your ‘other’ list.
Customers truly enjoy the last minute part of this gesture. You’ve done something nice, you’ve thought about them, and there isn’t any time for them to feel obligated to get you something in return.
Remember a couple of things;
· This is a ‘Pop-by’ – don’t stay!
· Don’t talk business on Christmas Eve Day.
· This season is about giving – Have Fun!
Well, I’m off to finish the rest of the day. Have a Happy Holiday! (see, I didn’t even ask for a referral!)
It’s definitely that time of year again. A few catalogues came across my desk this morning, and I have to tell you, I am always surprised at the fun little corporate holiday promotional gifts that come out every year. I know, I know, I wasn’t working for Clever Advantage here in San Diego last year, but, hey, I get mail, and have occasionally clicked-tabbed-scrolled across the World Wide Web. Yeah, I surf, just not on wheels or a board. I leave that sort of thing to the professionals and the younger crowd.
So, anyway, I was flipping through the pages of Clever Advantage’s Corporate Promotional Catalogue and boom there it was – a big box of candy, nuts and chocolate. It wasn’t like anything I’d seen elsewhere. What was different you ask? What makes this so darned special? Well, hold on, let me tell you. The center bar, or shall I call it a ‘chunk,’ of chocolate can be designed with a company logo on it. Okay, so that’s not the best part, but, there’s more. The surrounding candy can be shaped in the design of a company’s product. Items like hammers, handsaws, airplanes, trucks, or whatever.
I think this is a great gift to remind customers that you’re thinking about them, and maybe they’ll give you the pleasure of thinking about your company when they crunch down on some of these delicious candies.
This is one of my favorite times of year and not because of the gifts – it takes a very close second behind Thanksgiving. But, what I like most is how cheerful nearly everyone is during this holiday. Well, most people are anyway.
Anyhow, the phones are ringing, so I need to wrap it up here. Feel free to drop me a line with any great ideas, or even if you’ve had someone do something nice for you this season.
Caring stories rock!
Oh yes, and one last thing, remember, I never find myself too busy for any type of referral.
Clever Advantage, a San Diego based promotional products company, has streamlined their marketing programs, designing each one specifically to their clients’ needs to increase company brand recognition. With these customized marketing programs, scaled to a companies’ target, timeframe, budget, and industry, the results are palpable.
The most cost effecting marketing plan is through word of mouth, but starting out with a list of marketing goals is the first step in discovering what is most important to the company. These goals could be; mining a client base, reducing costs per acquisition, increasing conversions and referrals, generating a positive brand exposure, targeting new market segments, or even launching a new product. Upon realizing these goals it will be easier for a company to identify itself and team up with a Marketing Promotional Company that has the same goals and philosophies.
“We only associate with the very best partners for our programs; ones of the highest caliber,” says Sam Knox of Clever Advantage. “We are happy to oversee and contract for anyone. Our services include printing, public relations, web development, graphic design, video production, photography, comprehensive internet marketing, including search engine optimization, and pay per click marketing. Taking your brand to the next level is what we are all about.”
Clever Advantage is located at 611 K Street, Suite B, #161 in San Diego. They can be reached at (866) 698-SPIN, or visit their website at www.cleveradvantage.com.