Well summer is here in San Diego! Now is a great time to ramp up your promotional marketing with some fun summer ideas. Summer is a time when people are out and about at the beaches and parks. Meaning they aren’t at home watching re-runs and listening to the radio. Other means of advertising are simply not as effective in the summer months.
In San Diego promotional products that work for summer range from frisbees to surfboard wax scrapers. Around the country or in your own backyard anything promoting your brand in your clients lifestyle works well.
At Clever Advantage we specialize in getting your brand noticed at memorable times. We all have special summer memories. Boarwalks, Camps, Bonfires.
Call us today to discuss some fun ways to get your brand noticed during this critical memory making time. Let’s work together to find just the right promotional products for your clients lifestyles!
www.cleverpromotionalproducts.com
(866)698-7746
info@cleveradvantage.com
Hey it’s Bobby again. It’s been about a month since I’ve had time to get back to my blog here at Clever Advantage, and I believe the last time I blogged it was about Pop-bys and using them with favorite customers, or what I like to call my ‘A+ customers.’
To recap just a bit, a pop-by is normally a small, thoughtful gift that reminds you’re A+ customers, the ones who send you referrals and are steady business, to think of you when making decisions. They work as a one-time occasion, but I recommend using them a bit more often than that, maybe once a month, every other month, or even more frequently. The pop-bys become tremendous sales tools that enhance the building of your client community.
But, does anybody really enjoy doing a pop-by? Yes, they actually do. Doing the work sometimes may feel like climbing some insurmountable pinnacle but when the items are coordinated through Clever Advantage, you can rest assured you’ll make that A+ customer smile! Be sure to add a catchy phrase, we at Clever Advantage seem to have an abundance of them, your logo and name, and then you’re on your way to wiggling your way into the hearts and minds of some pretty great people – your clients.
I developed a great, little, relatively inexpensive pop-by recently. I went to the local hardware store and purchased a number of keys, blank ones, not copies to my front door. I created a miniature, abbreviated, plastic coated business card here at Clever Advantage and fastened them on like key tags. What was my tag line? “You are truly the key to my business! Thanks!”
Honestly, I received so many smiles and laughs that it made my day. I felt like I was walking on air because I’d done something creative and fun.
You’ve really got to try something like this.
Well, I do need to get running here.
And as always, please remember I am never too busy for any type of referral!
It’s definitely that time of year again. A few catalogues came across my desk this morning, and I have to tell you, I am always surprised at the fun little corporate holiday promotional gifts that come out every year. I know, I know, I wasn’t working for Clever Advantage here in San Diego last year, but, hey, I get mail, and have occasionally clicked-tabbed-scrolled across the World Wide Web. Yeah, I surf, just not on wheels or a board. I leave that sort of thing to the professionals and the younger crowd.
So, anyway, I was flipping through the pages of Clever Advantage’s Corporate Promotional Catalogue and boom there it was – a big box of candy, nuts and chocolate. It wasn’t like anything I’d seen elsewhere. What was different you ask? What makes this so darned special? Well, hold on, let me tell you. The center bar, or shall I call it a ‘chunk,’ of chocolate can be designed with a company logo on it. Okay, so that’s not the best part, but, there’s more. The surrounding candy can be shaped in the design of a company’s product. Items like hammers, handsaws, airplanes, trucks, or whatever.
I think this is a great gift to remind customers that you’re thinking about them, and maybe they’ll give you the pleasure of thinking about your company when they crunch down on some of these delicious candies.
This is one of my favorite times of year and not because of the gifts – it takes a very close second behind Thanksgiving. But, what I like most is how cheerful nearly everyone is during this holiday. Well, most people are anyway.
Anyhow, the phones are ringing, so I need to wrap it up here. Feel free to drop me a line with any great ideas, or even if you’ve had someone do something nice for you this season.
Caring stories rock!
Oh yes, and one last thing, remember, I never find myself too busy for any type of referral.
Clever Advantage, a San Diego based promotional products company, has streamlined their marketing programs, designing each one specifically to their clients’ needs to increase company brand recognition. With these customized marketing programs, scaled to a companies’ target, timeframe, budget, and industry, the results are palpable.
The most cost effecting marketing plan is through word of mouth, but starting out with a list of marketing goals is the first step in discovering what is most important to the company. These goals could be; mining a client base, reducing costs per acquisition, increasing conversions and referrals, generating a positive brand exposure, targeting new market segments, or even launching a new product. Upon realizing these goals it will be easier for a company to identify itself and team up with a Marketing Promotional Company that has the same goals and philosophies.
“We only associate with the very best partners for our programs; ones of the highest caliber,” says Sam Knox of Clever Advantage. “We are happy to oversee and contract for anyone. Our services include printing, public relations, web development, graphic design, video production, photography, comprehensive internet marketing, including search engine optimization, and pay per click marketing. Taking your brand to the next level is what we are all about.”
Clever Advantage is located at 611 K Street, Suite B, #161 in San Diego. They can be reached at (866) 698-SPIN, or visit their website at www.cleveradvantage.com.
Clever Advantage, a San Diego based promotional product company, has found its niche in the entrepreneurial market by adapting product items that produce valuable brand building in Southern California.
Company branding, as defined by the American Marketing Association, is a name, term, sign, symbol or design, or a combination of them that’s intended to identify the goods and services of one seller or group and to differentiate them from those other sellers. In order to do this a good brand needs to achieve; a clearly delivered message, emotional connection, buyer motivation, credibility confirmation, and will cement user loyalty.
The importance of branding is vital to any company’s success in today’s highly competitive market, and with the battle for customers deepening every day, the brand promises associated with its product becomes a precious commodity in and of itself. “Branding isn’t only being the one people choose over someone else, but it is the message that you are the only one who can give them what they want,” says Sam Knox of Clever Advantage.
“Our clients in both the marketing and entrepreneurial arena,” continues Knox, “understand that branding is truly the cornerstone piece of the communications portion of their marketing strategy. In order to succeed they must understand the needs of prospects and customers.”