Trade Show Promotional Products You Could Consider Avoiding
If you’ve been reading my blog, and of course I hope you have, you’ve probably noted that I’m an upbeat sort of blogger. Nothing bad to say and nothing negative to say either. I just don’t care for the darker side of issues. It’s not to say I’m oblivious though. I know people blog and focus about the many ‘mistakes’ someone can make when offering trade show promotional products.
So, instead of “Mistakes One Can Make with Trade Show Promotional Products,” I’ve chosen to title this blog, ‘Trade Show Promotional Products You Could Consider Avoiding.’ Not so negative.
A trade show exhibition can be the perfect time to impress your current clients as well as wow prospective new ones. A good tip to remember when it comes to handing out some of your trade show promotional products is that one gift does not fit all your customers.
Consider this factor. About twenty percent of your customers give you about eighty percent of your business. Treating them a bit differently than you would someone who barely gives you business or doesn’t give you business at all is, well, just good business. I call that top twenty your A+ clients. They bring you the most business and certainly give you referrals whenever they can because they care about and believe what you do is good for them. So, if you’re giving gifts at your trade show, you should carry varying levels of gifts to hand out to different customers.
This doesn’t mean to scrimp on what you hand out to perspective clients or the clients who have used you only once in the five years you’ve known them, but they should be given something nice. It’s a great way to secure loyalty down the road. Who knows, but for every five years, they just might not need your services.
However you decide to play it though, keep the varying levels of gifts idea in mind. There are a number of really good trade show promotional products on the executive level that can be purchased at low quantities for a pretty fair price too.
Be sure to have as much fun as possible. It’s your money, so make the best of it.