Trade Show Promotional Products, the Clever Advantage Plan
With so many trade show promotional products to choose from, it can seem to be a bit overwhelming, but it doesn’t have to be. Teaming up with the right promotional products company will alleviate a lot of that stress, and Clever Advantage is point on with their trade show plan.
The first point to consider in any trade show promotional products plan is pre-show traffic builder ideas. What is that, you ask? Simply put it’s the execution of a marketing plan that starts months before the actual trade show. If positioned correctly, your early marketing efforts can get the word out and building a huge momentum that will lead right up to the trade show. Mailing your customers, as well as sending press releases, is a vital part of this pre-trade show marketing plan.
I think you’ve probably heard the expression, ‘just get them in the door and then it’s up to you to sell them,” right?
With trade shows representing a segment of your marketing strategy, you’ll need to design a plan that identifies your objectives and goals. After that’s written out, said and done, or what have you, you’ll need to figure out what campaigns will give you what you want. One of those campaigns might just be trade show promotional products, but whatever they are, always think of them as working together. They do not stand alone. Unify them all, creating a collaborative effort that will lead them to your booth and ultimately your door.
I can’t stress enough about starting your buzz early. Email, snail-mail, and press release campaigns are great ways to start that momentum. To keep it going you need to come up with something that your existing customers can respond to. You want to get them invested in a way that will drive them to the trade show. How about a contest of some sort with the prize being a relevant company product? To get them there though, you’ll have to advise them that in order to win or pick up their prize they need to visit your booth.
People love to win prizes! And, you can write it off as an investment, although you might want to check with your tax person on that one!